4 Design Elements Your Rack Cards Need
Rack cards are a good alternative to brochures and smaller than flyers, but you can include a lot of information in a smaller space. The standard rack card size is 10 x 22 cm, making them an ideal print marketing tool for areas with limited space, and you can print on both sides. Minuteman Press Boksburg will work with you to design bespoke rack cards.
Here are the top 4 elements that must be included in rack cards:
Eye-Catching Imagery And Slogans
For your rack cards to be as effective as possible, they must be eye-catching. You want your target audience to see your rack cards and choose them over the competition's ones. This is why adding high-quality images, catchy phrases, and slogans to your rack cards is important.
Product Benefits And Features
It’s important to let your target audience know how they can benefit from supporting your business. Include the benefits and features of your product/service in your rack cards. Concentrate on a couple of your most alluring qualities. Printing coupons, discounts, special offers, or other incentives on your card will entice users to keep it and use it as soon as possible.
Call Customers To Action
You must inform your customers of what you would like them to do after reading your rack card. Include your contact information, website address, social media platforms and even QR codes to encourage readers to act.
Essential Information
Aside from your contact and website information, be sure to add any other information you would like your customers to know. You can add information such as:
- Open business hours
- Current specials
- Maps to your store
- Alternative phone numbers
- Key email addresses
Want to find out if you can use a template or order a bespoke rack card design? Contact Minuteman Press Boksburg today to discuss rack cards.