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Rack Cards are one of the simplest yet most effective advertising tools. Used frequently for commercial advertising in areas that get a lot of foot traffic (such as hotels, convenience stores, tourism offices, and restaurants), the layout and design of rack cards are optimised to grab your customers’ attention and pique their interest quickly. The goal is to get potential clients to ask for more information about the advertised product or establishment. Rack cards can display all the necessary information at a glance, so they are an ideal alternative to Posters and Flyers. 

Rack cards are typically printed using heavy card stock and displayed on surfaces that are easy to view in order to grab a customer's attention. Some places rack cards are displayed include: 

• Countertops
• Waiting areas
• Hotel lobbies
• Grocery store entrances
• Trade shows and events

Interested in creating rack cards for your business? Here are 4 tips to help you get started.

Picking an Image: Quality is Everything

The images and graphics you choose for your rack cards, less is more. You need to select images that are not only high resolution, clear, and attractive but are simple and bold enough to grab your customer’s attention immediately. Too much detail will lead to important elements on the card being lost, making your rack card less eye-catching and, therefore, less effective. 

Say More With Less Text

In the same way that aiming for a simpler approach with your images is recommended, you shouldn’t try to cram too much text onto your rack card. Too much information crammed into a small space looks overwhelming and becomes challenging to comprehend. Try to only include the most important information on your rack cards. Stick to the message you want to convey and direct your customers to your website or social media pages for any additional information.

Encourage the Viewer to Find Out More With a Catchy Call to Action

The goal of marketing is conversions – you want the customer reading your marketing materials to convert into a customer. Buyers, however, often need an extra push to take the next step in their customer journey. A catchy and encouraging call to action on your rack card is a must. Again, keep it as simple as possible. Consider including contact information, your website URL, social media links, QR Codes, etc. 

Do Everything With Your Target Audience in Mind

While you draft the text for your rack card, think of your target audience. The chance that you attract the customers that you want through your rack cards will significantly increase if you keep your marketing material targeted at the needs and wants of your target audience. 

Make sure you choose the best printing partner to help create your rack cards. Minuteman Press Benoni has all the expertise you need for your Print marketing needs. Contact us today to learn more!