What's Happening in Benoni, Gauteng…

Every note taking app, project management software, digital communication tool, and now Covid 19 comes with the now all-too-familiar doomsday theories that Print media is a step closer to complete obsolescence. Yet, here we are, with printed marketing materials, in particular, as relevant as ever.

Why print marketing has remained relevant (and so effective)

Print marketing allows people to disconnect from technology and enjoy some time away from their phones, laptops, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.

Studies have also shown that information is easier to process and recall when you read it in print form than when you consume it from a digital screen. Printed materials give your prospects a far more realistic experience with your brand.

Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. More recently, due to the COVID-19 outbreak, in the form of COVID-19 prevention and awareness Posters and social distancing safety guidelines. Restaurants are making use of take-away to avoid passing Menus are between customers, supermarkets, and stores are making use of printed social distancing markers and estate agents are now making use of “virtual tour” Booklets to implement social distancing rules.

It seems the smart thing to do to shift your entire business and marketing online. But why do away with print marketing when it clearly still works, and when combining your online presence with a solid offline marketing strategy will give you even better results?
Minuteman Press in Benoni makes it easy to integrate your online properties with your print marketing strategy, thanks to a long line of products and services. This includes QR Codes that make it easy for prospects to connect to your website and your other online marketing channels using your Business Cards and other printed materials. Contact us today to discuss how you can do this at your business in Benoni.