Despite the digital age we live in, we find that Print marketing is holding its own and winning! Businesses across the globe are leveraging the power of print to stand out and make a mark. Minuteman Press Benoni, experts in print and marketing materials, outline some amazing statistics you should know:
- According to reports, the global ad spend for print is expected to touch 2207.6 million people this year
- Marketers will spend $44,173 million on print marketing globally in 2021
- 39% of consumers try a product or service due to Direct Mail marketing making it a great tool to woo potential buyers
- 23% of consumers also visited the store that send them direct mail thereby, compelling action and engagement
- A whopping 56% of consumers trust print marketing more than any other type
- 44% of consumers say they visit a website after viewing a direct mail about the business
- In the non-profit sector, it is reported that 78% of donations are made due to direct mail marketing
- 79% of household read direct mails
- When print and digital ads are integrated, the effectiveness of the campaign increases by 400%
- 82% of consumers find print ads to be trustworthy while making a buying decision
- 92% of consumers in the age group of 18 to 23 years say they find it easier to read print ads than digital ones
- 77% of consumers say they have greater recall of products and services if they view them in print
- Psychologically, it takes 21% less cognitive skill to view and understand print ads than digital ones
With statistics such as this, we encourage businesses across South Africa to jump onto the print marketing bandwagon and reap the benefits that follow. Contact Minuteman Benoni for stunning print materials today!
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