What's Happening in Benoni, Gauteng…

If there is one thing we can be certain of after Covid 19, it is that life, even for businesses, will not be the same. Some old ways of doing business will, simply, no longer apply. The businesses that will fail to adapt will not survive. Thankfully, they are some innovations that we certainly can thank the pandemic for, like QR Codes that look set for mainstream adoption.

There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting about as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to. And due to social distancing, many people are now averse to taking brochures from strangers.

QR codes can take the pain out of social distancing and touchless business

QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.

1. Use QR codes to offer a direct incentive or promotion. 
2. Scanning a QR code can direct customers to a website of your choice. 
3. QR codes on your Business Cards allow your consumers to engage with your business within seconds.
4. Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode. 
5. It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy. 

As the leading printing company in Benoni, at Minuteman Press, we were quick to recognise the potential of QR codes. Covid 19, with all the social distancing it has forced on us, shows how inspired the decision was. We want to help you put QR codes at work in your marketing. Contact Minuteman Press Benoni today to order your touchless business cards and other QR code-enabled printed marketing materials.