Five ways of using QR codes in your marketing
If you can’t market your products as effectively as you used to due to Covid 19-induced struggles or regulations, QR codes could be what your marketing strategy has been missing. Quick Response (QR) codes are a safe way to share business card details and other marketing information and still stay safe from virus infection.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on print ads. Take brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
QR codes are an effective social distancing tool
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your business cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
At Minuteman Press, we are motivated to help our customers succeed in their businesses. We also want you to stay safe while you market your products and serve your customers. This is why we immediately saw the potential of QR codes as a tool for Covid-proofing your marketing.
Contact Minuteman Press in Bedfordview today to get started adding QR Codes to your printed marketing materials.