A catalogue can be a powerful selling tool, but you need to pay attention to the finer details during the design phase to make sure you pull off a great product. Besides content, people want to see high quality photos of the products they’re considering to buy.
Below are a couple of things to consider when printing Catalogues:
- Language: South Africa has 11 official languages, so decide who your target audience is and consider hiring a bilingual copywriter to translate the content. If you’re only printing in English – you might be excluding a large number of potential clients.
- Cost: Before you begin, you should have a good idea of what your budget is as this will determine how fast you can push the envelope. If you can afford it – Print your catalogue on glossy paper.
- Paper: What type of paper will you use for your catalogue printing? Ask the printer to show you different paper options and ask to see some examples of Catalogues that have been printed using different types of paper.
- Photographs: A picture tells a thousand words. Don’t skimp on catalogue pictures. Find high quality product pictures or get a professional photographer to ensure that your products look beautiful.
- Layout: Consult a graphic designer to make sure that the layout of your Catalogues looks professional and attracts interest from readers.
- Use of text and colours: You want your Catalogues to be eye-catching and interesting. Don’t use fonts and colours that are difficult to read and make sure the design elements don’t detract from the products that you are advertising.
The little things can make all the difference.
Contact Minuteman Press Alberton for all your catalogue design and printing needs
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