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Rack Cards are effective yet simple marketing tools various industries use to communicate their messages. These Print marketing materials are typically printed on heavy card stock and displayed on easily viewable surfaces such as:

• Countertops
• Waiting areas
• Hotel lobbies
• Grocery store entrances
• Trade shows and events

Here are 4 tips to help you create the best Rack Cards for your business:

Use High-Quality Images to Command Your Audience’s Attention

You must create Rack Cards that your target audience will want to read and pay attention to; by using high-resolution, clear and attractive graphics and images, you will be more likely to attract positive attention from others.

Don’t Use Too Much Text

If you cram too much information into a small space, it looks overwhelming and challenging to read. Make sure you include only the most important information on your Rack Cards. Include the message you would like to convey and instead direct them to a website or social media page to learn more.

Prompt the Viewer to Take the Next Step

Don’t forget to include a call to action to let your reader know what you would like them to do next. You can include contact information, website information, QR Codes, social media links, etc.

Keep Your Target Audience at the Forefront of Your Mind

Consider your ideal audience as you write the wording for your rack card. Your chances of getting the right audience to pick up your rack card increase if you keep your material in line with the wants and needs of your potential clients.

Make sure you choose the best provider to help create your Rack Cards. Minuteman Press Alberton has all the expertise you need for all your Print marketing needs. Contact us today to learn more!