What's Happening in Vincent - East London, Eastern Cape…

There was a time when every salesperson carried a stake of Business Cards. Not handing out Business Cards to prospects was a rookie mistake that all salespeople were taught to avoid. But even before the Covid-19 pandemic that made it unsafe to hand out Business Cards, the business card was struggling to stay relevant in a landscape disrupted by digital mobile technology. 

Guess what, though? When used safely, Business Cards can still work great in 2021. Data from the Statistic Brain Research Institute show that people judge a business on the quality of its Business Cards. More than an effective sales tool, Business Cards are a good way to show that your business is making an effort to establish and nurture a lasting relationship.

It is essential to have a professional business card that is designed to represent who you are and to showcase your brand’s identity. Your business card is more than just your contact information. It is your formal introduction to the rest of the world. However, the Coronavirus will surely leave its mark on the business world. Covid-19 means that people no longer exchange Business Cards in the usual way.

Will this pandemic be the final demise of the business card? With the need for social distancing, how can you get the advantages of a business card without giving people physical cards? It might be time to take a more digital route. You could share this information in a signature that is automatically included in every email you send and your profile information on your social media platforms.

QR Codes: How to save the business card from redundancy

Discover a new way of using your business card to network and share information by adding a QR Code, and set yourself apart from other professionals. You can share your contact details, business information, work samples and much more with only one scan.

The way QR Codes work is simple. A customer sees the code and wants to know more, and so they take out their smartphones, scan the QR code, and it instantly takes them to the webpage of your choice. QR Codes are so powerful because they connect colleagues or clients to anything you want, from websites, photo slideshows or videos, to Facebook pages or customised landing pages with special promotions you may have developed in conjunction with your business marketing campaign.

Business Cards are an integral part of networking and expanding your contact list. There is now a new way for you to enhance its effectiveness and make it easier for your potential clients to learn more about your business, add your information to their devices, and even access samples of your work. Adding a QR Code to your business card allows you to do this and so much more. Here are some of the benefits.

1. Connect with new prospects

Using the vCard and QR Code on your business card enables potential clients or employers to add your contact information to their mobile devices without the hassle of manually typing it in. They can simply scan and save.

2. Add new social media followers

Adding a Social Media QR Code that links to your social media platforms will garner more followers and fans on your pages and allow your clients to remain up to date on all your latest work, events, and news.

3. Easily share samples of your work

The best way for potential clients or employers to get to know you is through your work. You can have your business card link directly to your current business projects, user cases, or your blogs by using a dynamic URL QR Code, which is an excellent feature for freelancers. You can link to your resume and any other PDF files by using the PDF QR Code, so you do not have to carry Copies with you at job fairs or informational events.

4. Make sure your customers stay in the loop

Adding a Business Page QR Code to your business card allows you to instantly inform your clients or future customers about your business, your contact details, opening hours, address, social media accounts, and navigational directions. If you have an online business, there is a button that can allow you to link to it, a website, or a gallery of your work to help you promote your goods and services.

Get your QR Codes printed at Minuteman Press in Vincent, East London

QR Codes are an effective business tool that links printed or tangible items that customers have in their hands with your landing pages or website. They are a hands-free marketing tool that is tailor-made for marketing during this time of the Covid pandemic. Among other effective tricks, you can use QR Codes on your Business Cards as a generator or accelerator of leads no matter where you are networking.

Now that you have seen how QR Codes can benefit your business in East London, now it is time to add them to your Business Cards and marketing materials to give customers with smartphones and devices easy access to your website.

Located in Vincent, East London, the Minuteman Press printing company can help you create and integrate QR Codes into your marketing strategy. We have all the expert advice on how to use QR Codes to connect your printed materials with your brand online. 
Get in touch with us for more information on how to use QR Codes with the same Business Cards and the other printed materials you have always used for your Print marketing.