Printing for real estate agents during COVID-19
For the real estate sector, 2020 is a year that promised a lot. What with the year it had just had in 2019! The impressive growth of 9% the sector had recorded was cause for much optimism going into 2020. Until the coronavirus happened. Now the market has been turned on its head, with sellers now accepting lower prices than they would have expected. Buyers, of course, aren’t complaining.
Print marketing for the real estate during COVID-19
Without proper marketing, first-time homebuyers may not be aware of the opportunity presented to them right now. With most people staying at home due to the COVID-19 pandemic how are you going to conduct your business? Online? All you need is a little creativity and consistency in using print media to reach your audience.
Print your real estate flyers to advertise available properties. Leaflets and brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally. Using lawn and yard signs is one of the best ways to reach out to potential buyers. As they search their dream neighborhood, a for sale sign or coming soon sign can grab their attention quickly. Virtual tour booklets and catalogs are also a great way to show clients potential homes while still adhering to social distancing protocols.
Local estate agencies are quickly adapting and finding new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Including smaller, private viewings by appointment only while enforcing the prevention methods of social distancing, touching, etc.
The coronavirus is still with us and maybe for some time to come if a vaccine is not found. But estate agents have now devised ways to continue showing houses and serving clients without placing them at the risk of infection. Along with their own efforts, like organising smaller viewings, print services have been key. Social distancing stickers and other educational signage
are helping ensure observance of health and safety measures.
Contact us at Minuteman Press in Vincent, East London to place your orders and to discover the other printing services we offer.