Understanding the basics for printing documents is important when one wants to launch a formal campaign. You need to prepare your document in the correct way to ensure that the printers are able to do their job to the best of their abilities.
If you fail to prepare documents in the right way, there’s a possibility that you could be disappointed with the results.
With most printing jobs one should be aware of the specifications that need to be adhered to:
- CYMK vs RGB: Colours that are created in RGB mode are not achievable when using standard four-colour process printing. The best way for you to ensure that the design you created are printed correctly is to change it to CMYK colour before you send it to the printing company. This will also give you a better idea of how the colours are going to look when printed.
- Front and back printing: Make sure of the four over four setting, especially when printing Flyers. If you are printing 4/4 it essentially means you’re printing four colours on the front and four colours on the back. When you only Print on the front of a document you will use the 4/0 setting. This gets trickier when you print a postcard that uses a 4/1 setting: four colours on the front and 1 spot colour on the back. Business Cards you might be printed in 2/2: meaning you use two colours on the front and back.
- Printing in black: If you decide on using black for your document printing, there are two types of black that you can choose from. Black 100 K should be used for body copy and barcodes, while Rich Black should be used when printing blocks of black. Rich black specifications may differ from one printer to the next. Make sure to ask your printer what they recommend.
To print documents correctly make sure you ask the professionals for advice. Contact Minuteman Press in Vincent East London for your printing needs.
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