Business printing pieces to consider for 2021
The Covid-19 pandemic has been a difficult time for everyone, businesses included. Socially distanced as we have been for most of this pandemic, we have all been dealing with its effects the best ways we can. At Minuteman Press in Vincent, East London, we have worked hard to develop products that help our business clients ride this pandemic through.
Here are the top five business printing pieces we would recommend for your marketing in 2021:
For those who are fortunate enough to remain open for business during COVID-19, it has become crucial to promote the WHO's recommendations for social distancing, as well as general health and safety measures throughout their stores. To ensure that your customers are following protocols and that everyone's health remains top of mind, here are five business printing pieces to consider during the pandemic.
1. Floor decals and floor graphics for your social distancing markers
Floor decals and floor graphics have become some of the most effective business printing pieces in the retail industry. They are an unexpected way to highlight Covid-19 safety rules as cautious shoppers have their eyes drawn to the floor. Opt for bright, branded colours for the most impact.
2. A-frame sandwich boards for outdoor advertising
Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.
3. Informational posters and banners
For those looking to display COVID-19 information creatively while keeping your branding front-and-center, posters and banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, posters, and banners can tell the story that you simply do not have time to communicate to customers individually.
4. Window decals
Colourful, eye-popping stickers and custom window decals are another unique print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.
5. Direct mail materials
As everyone keeps their distance, now is an excellent time to reach a more captive audience through direct mail. Whether you are launching a traditional direct mail campaign on its own or supercharging it with digital marketing, brochures and other direct marketing materials can be valuable business printing pieces during COVID-19. Stats from Canada Post show that direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
How players in different sectors are using printed materials during COVID
Different industries need printed materials to keep employees, clients, and guests safe from Covid. In the healthcare industry, for example, hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window posters to disseminate important info, social distancing safety guidelines, “wash your hands” reminders, and employee best practices.
Public health and government departments are using print for critical communications such as election postcards, ballots, labels, government-issued documents, posters and postcards for displaying public health and safety information and guidelines, and for special-event and registration announcements.
The construction industry is using printed materials for construction site signage, public safety signage, special notices, letters to residents, and worker safety posters and signs. In the legal sector, they rely on print services for court documents and legal notices, directional signs for buildings, safety posters and signs, and for time-sensitive communications.
Minuteman Press Vincent is where to get all your printed materials in East London. Our services include brand identity, digital printing, embossing, foil stamping, graphic design, laser engraving, list acquisition, logo design, personalised URLs, QR codes, strategic consulting, vehicle wraps, and website design.
How are you managing the Covid-19 risk in your business? We would like to help you explore the many ways you can use printed materials to spread safety information and to market your products during this difficult time. Contact us today for more information.