Before Covid-19, it is fair to say the business world had been slow to recognise the value of using QR Codes in marketing. But so disruptive has the pandmic been that marketers have had to give this not-so-new technology serious consideration.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people have been forced into self-isolation and not getting about as much as they used to. The lack of people on the streets has a negative impact on Print ads.
Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to. And due to social distancing, people may be concerned about taking a brochure from a stranger.
5 reasons to add QR Codes to your marketing strategy for 2021
QR Codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Do you currently use QR Codes at your business?
The reasons we have discussed above are just some of the reasons you should consider QR Codes for your marketing. There are many others that the Print marketing experts at Minuteman Press would like to help you explore. Contact us here for all your order inquiries.
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