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When you walk down the street, you subconsciously notice signage and take note of the brands or services you need or interest you. It is a multi-purpose marketing tool that draws attention to promotions, conveys important information, or builds brand awareness. What do you use signage for? Do you have wall graphics and decals that highlight your brand? Maybe you are in the property business and use real estate signs to highlight houses for sale. Whatever your purpose for the signage, let Minuteman Press Port Elizabeth design and manufacture them for you. What should you think about when creating your signage?  

Things To Think About With Signage Design

Here are a few tips for creating great signage for marketing purposes:

• Determine the purpose and target audience: Before you start designing your sign, it's important to think about what you want to communicate and to whom. This will help you to create a clear and concise message that meets your goals and resonates with your target audience.

• Use visually appealing design: The design of your sign should be visually appealing and easy to read. Use clear, legible fonts and include plenty of white space to make the sign easy to read. You should also consider the sign's colour scheme and overall aesthetic to make it attractive and attention-grabbing.

• Use appropriate size and placement: The size and placement of your sign should be suitable for the location and purpose of the sign. For example, a sign meant to be read from a distance should be larger and more visible, while a sign meant to be read up close can be smaller. Consider the sign's location and how it will be viewed to choose the right size and placement.

• Use catchy and descriptive language: The language on your sign should be catchy and descriptive but also clear and concise. Use action words and powerful phrases to grab attention and convey the value of your product or service.

• Include a call to action: Your sign should include a clear call to action, such as "Learn more," "Sign up now," or "Visit our website." This helps to guide the viewer towards the next step and increases the chances of converting them into a customer.

• Regularly update and maintain the sign: It's important to keep your sign up-to-date and in good condition. Make sure to regularly check and update the information on the sign, and repair or replace the sign if it becomes damaged or worn.

Is health and safety important to your business? Did you know Minuteman Press Port Elizabeth also prints hazard, safety, caution, and warning labels. For all your label and signage needs, contact us today.