Print Marketing Materials for Promoting Events
Planning an event can be complicated and overwhelming. There are many resources and tools that can help you make your event a success, such as print marketing materials. However, you should carefully consider all options when selecting the print marketing materials you would like to use. These materials should be used during the entire event (before and after) to keep guests informed, entertained, and satisfied. Imagine hosting an opening dinner for all stakeholders:
Although the tables are beautifully set, the music creates an atmosphere; you've forgotten some things. There are no names tags, seating charts, drink menus, or thank you materials. This is a far cry from the following event:
When you arrive at this event, you are greeted with a seating chart, and you receive a nametag, menu and a thank-you gift bag upon arrival at your seat. There is no confusion, and everyone knows where to go. Which event will make the best impression?
Why Use Marketing Print for Your Events.
Print marketing is an essential tool for many occasions. Not only are they important for event promotion but also to fulfil many functions at events. Print marketing materials can be used in the following ways:
- Invite potential customers to your event.
- Promote your event.
- Create an impression that lasts.
- Present your product/service.
- Lead generation.
- Provide information at the event
- After the event, say thank you.
You must make use of every printed resource available when planning these events. You should research how these events are navigated and make sure you have enough print materials to last the event.
Popular Printed Materials for Event Success.
The materials you choose will be affected by the event type, the number of guests, and the event's duration. There are many options for materials.
- Tickets, invitations and postcards
- Menus and seating charts.
- Apparel and stickers
- Banners, signs, posters.
- Flyers, brochures and table tents.
- Catalogues.
- Awards, plaques, stamps, and so on.
- Packaging and labels
- Social distancing stickers and signage.
A successful event requires suitable print materials. Minuteman Press St. George's Park's skilled team will help you design and create the best printed marketing materials. For more information, please contact us.