Despite the challenges of 2021, the Print industry churned out some amazing campaigns for their clients. Minuteman Press St Georges Park outlines some of the best and most unique campaigns for you:
Nivea and the wrinkled man
The Print ads for Nivea in 2021 featured a wrinkled forehead of a man, scrunched up by a little child. The ad focused on the stressors that men undergo every day of their lives including their children, car repairs, finances, and the like. The visual was eye-catching and told the entire story of the product at first sight.
Nestle’s ‘Sorry we missed you’
This Direct Mail campaign from Nestle targeted a specific group of local consumers. They were sent “Sorry we missed you” cards that are usually left by British postmen in the event a package is too large to fit into the mailbox.
The consumer could then deposit this card at their local retail shop to receive a Chunky Kit-Kat chocolate in return. This Print campaign worked because it is interactive and offered the consumers a reward for their actions.
Optical illusions from Jeep
This interactive Print campaign from Jeep featured a series of animal pictures in the form of optical illusions. For example, one of the ads displayed the same animal facing two different directions and consumers were asked to guess what they see. This ad was unique and fun as it fuelled consumer creativity and brought forth a sense of adventure.
‘Pass the Heinz’
This Print campaign, inspired by the popular TV show Mad Men, featured images of food such as chips and burgers that are traditionally associated with ketchup. However, the images were missing the ketchup with the tagline ‘Pass the Heinz’. This excellent ad gave consumers the opportunity to see an image and fill in the gaps themselves.
Create stunning Print and visual campaigns to attract consumers and pique their interest. Contact Minuteman Press St Georges Park for all your Print marketing needs.
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