What's Happening in Port Elizabeth, Eastern Cape…

As we celebrate the Covid-19 vaccine breakthroughs, we must be careful to not let our guard down. The reality is that in South Africa, we are in fact experiencing a resurgence in cases. While we wait for vaccines to make their way here, and anticipate a return to normalcy, we must not get complacent. 

To prevent a dangerous spike in infections, we must still strictly observe the safety precautions that the WHO recommends, like wearing masks and social distancing. Yet we all know that observing all these rules can be difficult without reminders and strategically placed notices, like social distancing markers and ‘mask-up’ Posters. Here are a few printing pieces you can use to enforce Covid-19 safety guidelines at your company:

1. Floor decals for social distancing

Floor decals and Floor Graphics have been some of the most effective business printing pieces in the retail industry during the pandemic. These graphics are an unexpected way to draw attention to the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.

2. A-frame sandwich boards

Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.

3. Informational Posters and signage

For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, Posters and Banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, Posters, and Banners can tell the story that you simply do not have time to communicate to customers individually.

4. Window decals

Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing space narrows, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.

5. Direct Mail pamphlets and catalogs

As infection cases rise in some parts of the country, authorities could enforce ‘circuit breaker lockdowns’ to contain the spread. This means more people could again be staying at home, which leaves Direct Mail as one of the few feasible marketing channels. Mailing pamphlets and catalogs could be very effective ways to let promote your sales and keep your business afloat. Stats from Canada Post show that Direct Mail has a 20% higher motivation response than digital media, making it far more persuasive.

How are companies in your industry using Print to manage the COVID-19 risk

Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using Print for critical communications for health and safety. They are using door and window Posters providing important information, such as social distancing safety guidelines, “wash your hands” reminders, and employee best practices.

Public health and government agencies are using Print for critical communications for government programs, election Postcards, ballots, labels, government-issued documents, Posters and Postcards providing public health and safety information and guidelines, and for special-event and registration announcements.

The construction industry has been using Print for construction site signage, public safety Posters and Signs, special notices, letters to residents, worker safety Posters, and Covid-19 safety signage. In the legal sector, they are using Print for court documents and legal notices, directional Signs for buildings, safety Posters and Signs, and for time-sensitive communications.

Minuteman Press, located in St Georges Park, has been serving clients throughout this pandemic and remains committed to helping our clients ride it out. Our services include brand identity, digital printing,, finishes, foil stamping, folding, Infographics, laser engraving, lead generation, Logo Design, photo enlarging, QR Codes, scanning, strategic consulting, vehicle wrap, and Website Design.
Choose a printing company that can meet your growing needs. If you are in St Georges Park, Minuteman Press is that company. Contact us today to discuss your needs.