What's Happening in Port Elizabeth, Eastern Cape…

Designing
and printing a gorgeous flyer and handing it out to people who have no
interest whatsoever in what you are promoting is akin to lighting a candle and
hiding it under a bushel... Well, sort of. It serves no purpose.

While the overall design of your Flyers is
extremely important; where you choose
to distribute them plays just as big of a role in determining whether or not
they end up being a marketing success! So, where are the best places to hand
out Flyers to allow for maximum effect? Minuteman Press Port Elizabeth
investigates.

• Identify Your Target Market

Before distributing any Flyers, it
is essential that you look into your target market, especially in terms of
where it is that they spend most of their time. Where do they work? Where do
they socialise? Where do they unwind? The answers to these questions will
provide you with a great starting point.

• Come up with New Distribution Methods

Who says that you have to follow
traditional methods for flyer distribution? You do not need brand representatives at every traffic light. Why not get
creative instead? Adding Flyers to packaged orders or visiting relevant trade
shows and exhibitions and handing them out there can have just as big of an
impact – if not even greater! Plus, it will probably save you money.

• Get the Most Suitable Reps

If you do decide to go the brand
representative route, be sure to hire the right kind of reps. Research has
shown that your target market is likely to respond more favourably to your
Flyers if they receive them from someone who is from the same demographic as
they are. For example, if your target market is young women in their twenties,
then hiring female brand representatives in their twenties is a great idea.
Fitting your reps with branded uniforms is also always wise.

Here
at Minuteman Press in Port Elizabeth, we are a printing company that
specialises in uniform design and Flyers – all at incredible discounted
rates. Have you seen our new Simple Business Builder yet? This marketing
package makes it possible for you to have 1
000 A5 Flyers printed for just R997. The Flyers are 148 mm x 210 mm,
printed on 128 gsm coated paper, single-sided and with a full-colour front.
Make them double-sided for just R800 extra!

If you
want high-quality Flyers and the appropriate branded Barron uniforms to accompany them, simply contact us at
Minuteman Press in Port Elizabeth now to learn more or to place your order.