Create a strong link between direct mail and digital marketing with Dynamic Direct Mail!
Dynamic Direct Mail is an innovative program that brings direct mail and digital marketing to the next level. With Dynamic Direct Mail, businesses mail postcards to consumers and those recipients will then see corresponding digital ads. The way Dynamic Direct Mail stands out is that it is designed to seamlessly track the effectiveness of direct mail campaigns - while enhancing their overall results – through multi-channel cross-media marketing.
Social Match
What will SocialMatch do? Increase your campaign conversion by maximizing exposure to the mailing list.
Right now, your messaging is only delivered to the mailing list. By using SocialMatch, we can deliver the same message from the mailing to your target markets’ Facebook and Instagram accounts before the mail hits! We are adding a contact point and helping your target market familiarize themselves with your brand before the mail hits and before they even visit your website. 80% of sales are made on the 8th or 12th contact. SocialMatch is a 14-day program that begins on the mail date.
Mail Tracking
What will Mail Tracking do? Provide you with tracking on your mail all the way down to the per piece level. Mail Tracking now offers state-of-the-art features that normally cost hundreds or even thousands of dollars per month.
- Track mail right down to the individual addressee/individual
- Fully integrated with Informed Visibility® and displayed graphically with Google Maps
- Exportable reporting by city, state and zip code
- Want to know if a certain individual received their direct mail piece? Search by name!
- Retrieve a full report of non-scans
- Offers secure, white label end-user access to essential delivery data
Informed Delivery®
What will Informed Delivery® do? Increase ROI by putting your direct mail piece both in the digital and physical worlds simultaneously. This new USPS feature allows you to receive a digital preview of your scheduled mail. The digital preview includes grayscale images of the mail pieces you’re soon to receive – giving you another opportunity to drive conversions.
Why? 86% daily open rate for the Informed Delivery® email and 15 million people signed up for Informed Delivery®.
With our Informed Delivery® integration, you’ll be able to enhance your mail piece by:
- Adding a full color ad next to the grayscale preview of the piece
- Include interactive content
- Implement a link to the website
When someone clicks on the link to the website, they’ll received a cookie on their browser and on their Facebook profiles. This means our online follow-up and social media follow-up features will immediately start working for this user. Even if they initially exit the website without taking action, they’ll be seeing ads attracting them back to it – all over Facebook, Instagram, and the Google Network.
Call Tracking
What will Call Tracking do? Seamlessly track the effectiveness of the campaign by tracking and recording every call that comes as a result of the mailing. Track the effectiveness of your campaign without human error. With call tracking, you get a local or toll free number for each direct mail campaign. Every call that comes in will be tracked and recorded.
- Full demographic data on each caller:
- Full Name
- Address
- Device/Carrier/Length of Time with Carrier
- Gender & Age
- Business or Residential Number
- Visually stunning display isolating each caller on Google Maps
- Downloadable reports on all calls and caller demographics
- Secure client access to incoming calls and recordings
Online Follow-Up
What will Online Follow-Up do? Increase conversions by pairing your direct mail campaign with the google display network.
Why? 96% of website visitors leave without taking any action and 26% increase in completed conversions when these users who have been retargeted return to the website. In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure. If a prospect leaves your campaign website without taking action, your unique ads will show up through the Google Display Network, directing them back to your website.
How It Works
- Your direct mail campaign is sent out and tracked with our mailing tracking system using cutting edge barcode technology. This allows you to know exactly when your cards are due to arrive in prospects’ mailboxes.
- When one of your direct mail leads visits your website they get a unique “cookie” assigned to their browser so Google can identify them as a website visitor (aka someone interested in your company).
- Your new leads are funneled into an automatic follow-up system using the Google Display Network. Text and image ads matching your campaign’s design and offers follow your website visitors around the internet after they leave your site.
Social Media Follow-Up
What will Social Media Follow-Up do? Increase conversions by pairing your direct mail campaign with Facebook and Instagram.
Why? 3 billion active users on Facebook and Instagram and 4 hours average time on Facebook and Instagram combined daily. Now, Social Media Follow-Up has been integrated into our system to offer you the opportunity to not only follow a user across the Google Display Network, but also through Facebook and Instagram’s ad network.
How It Works
- Your campaign website gets assigned a unique tracking code (also known as Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website looks or how it acts.
- A visitor of the website gets a unique “cookie” assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, which ensures online privacy for every user.)
- When a user logs into Facebook or Instagram, they will be shown an ad from your campaign website within their Newsfeed, where they’re more likely to interact and view the ad.
Social Media Follow-Up
What will Social Media Follow-Up do? Increase conversions by pairing your direct mail campaign with Facebook and Instagram.
Why? 3 billion active users on Facebook and Instagram and 4 hours average time on Facebook and Instagram combined daily. Now, Social Media Follow-Up has been integrated into our system to offer you the opportunity to not only follow a user across the Google Display Network, but also through Facebook and Instagram’s ad network.
How It Works
- Your campaign website gets assigned a unique tracking code (also known as Pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website looks or how it acts.
- A visitor of the website gets a unique “cookie” assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, which ensures online privacy for every user.)
- When a user logs into Facebook or Instagram, they will be shown an ad from your campaign website within their Newsfeed, where they’re more likely to interact and view the ad.