Naples announces unusual challenge

Naples officials recently announced an unusual challenge to residents—they are asked to help keep Naples forests thriving buy buying a tree.

Dorothy and John Blair were long-time Naples philanthropists and residents, and the foundation that bears their name was created in their memory. Trustees of the foundation have given a donation to help restore the city's trees, many of which were lost in Hurricane Irma. Officials hope that their donation will encourage others to give.

However, the grant is a challenge, or matching grant, and the money will be donated only if the same amount is raised from the community. The foundation is providing $500,000, meaning the community must raise the other half-million.

Any donation made is tax-deductible, and will allow the city to plant trees in neighborhoods, in parks throughout the city, in public spaces, or along main roads. Staffers from the city will help residents plant the trees.

A tree may cost between $800 and $5,000, depending on its size and species. The price includes a full year of maintenance, and a warranty of one year. Tree planting takes place twice each year, in the winter, and again in late spring. The City Arborist must approve the species and locations of the planting. If and when the challenge is met, Naples will have $1m to improve its trees.

Flyer printing is often used to notify interested parties of events like this.