Which font is right for your printed materials?
The text of an advertisement can influence its impact on consumers. It’s important to know how to effectively utilize different typefaces for your marketing materials to ensure your messages are clear to readers and match your brand’s intended tone. This list will cover the major font styles you may use when designing an ad.Serif fonts
Serif fonts are typefaces that are used in print media like books and newspapers. This type of font is considered to be the most legible and is often chosen for blocks of text. Companies can use this typeface to look reliable and professional to consumers.
Sans-serif fonts
Sans-serif fonts are modern, clean-looking typefaces that became popular in digital media. The polished designs of these fonts are appealing and feel less formal than serif-based designs. Businesses may choose this font if they want to appear more relatable and honest.
Script fonts
Script fonts are typefaces that replicate the appearance of cursive handwriting. Brands can use script text to appear elegant and add an emotional appeal to their printed materials. However, this font type can be less legible for people to read than other forms.
Decorative fonts
Decorative fonts are unique and abstract typefaces that are used to clearly differentiate brands from other businesses. Organizations can use print companies to add decorative fonts as headings or use this text style in their logos.
All typefaces can be beneficial for your company so long as they are used appropriately and match your brand’s identity. You can use printing services to add combinations of these fonts to your marketing materials.