What to consider choosing printing paper for brochures
Print marketing has been in widespread use for centuries, and the machinery and paper used by print companies has evolved to provide a better product. While these improvements have helped, it’s important to consider the types of paper to use for informational and promotional brochures. It’s time to take a more in-depth look at three considerations to make when choosing paper for brochures.Paper weight
While it may seem subtle, paper weight can have drastic effects on a brand’s marketing. Paper that feels thick and rich can improve a brochure’s durability and enhance its presentation. The challenge is avoiding paper that is too thick or it can crack at the fold. Too thin, and it may be too flimsy for purpose.
Coated or uncoated
It’s also critical to weigh whether coated or uncoated paper is a better fit for the brochure. Coated paper provides more contrast and color saturation, making it ideal for designs with more images. Uncoated paper is best when prioritizing readability.
Recycled paper
Sustainability matters to consumers. Brands that are conscious of their environmental impact can use recycled paper for brochure printing to do their part in limiting waste and pollution. Companies can use recycled paper brochures to add to their sustainability-centered messaging.
While it may seem simple in theory, there are many considerations to make when selecting paper for brochure printing. Consider these factors to find the right fit.