Top elements of the best marketing postcards
Postcards are a hidden gem of a resource for marketers. While they’re often associated with travel, they also have a long history as a mailed promotional tool.Offering companies a way to reach a target audience at their home and in an unobtrusive way, with the right design postcard printing can take a company beyond its competitors and bring a great return on investment. Check out the top elements to incorporate when designing marketing postcards.
Postcard size
Difference postcard sizes offer unique benefits and drawbacks. A large or custom size is more likely to stand out, while smaller postcards tend to be more affordable and can be easier to mail. If you’re investing in postcard printing to share visuals and information for business marketing, consider a larger size.
Negative space
The negative space, also known as white space, is as important as the text and images. It helps to create a clean space that directs the reader’s eyes to the message. For brands that plan on mailing postcards, leave enough white space for the post office barcode.
Call-to-action
The call-to-action is a critical part of an effective marketing postcard. It’s the part where a brand can make clear the message it wants to share. Use a concise and clear call-to-action to increase engagement.
When working with print companies to build a marketing plan, place an emphasis on these design elements for the best marketing postcards.