Three ways to improve your branded pens
Custom writing utensils can make for effective promotional materials that businesses can use during events like community marketplaces and trade shows. It’s important to know how to design pens that are visually appealing and convey the right information to consumers. Here are three tips that your company can use when making customized pens.Avoid cluttering the design of your pens
The pens businesses create are great at sharing important information about your organization with customers. However, featuring too many details on your pens will make reading the information confusing for consumers. Focus on promoting info that is the most relevant to your target audience, like incorporating social media handles on pens intended for younger demographics.
Make sure your design is legible to consumers
Businesses should work with print companies to avoid adding color combinations and fonts that are hard for people to read. For example, organizations shouldn’t use background and font colors that blend together. Store owners should also consider picking typefaces that are legible with small font sizes.
Choose details that are appropriate for your audience
Your pens should include designs that match the interests of your intended consumers. Families can receive novelty pens during local fests, and business professionals can get sleek pens during conferences. Shops may also use printing companies to add details to their pens that are specific to certain seasons and events, like adding pumpkins to Halloween-themed writing utensils.
Branded pens need to have appealing designs to ensure they function effectively as eye-catching promotional materials. Anyone may use these tips to elevate their pen designs.