Three tips for designing effective holiday cards
One way to connect with consumers throughout the year is to send them holiday cards from your organization. The cards can help customers feel special while maintaining their brand recognition by exposing recipients to your logo. There are three easy ways companies can improve the holiday cards they send to clients.
Include seasonal greetings on your cards
It’s important to differentiate holiday cards from the typical correspondence consumers receive from your organization by adding season-relevant sayings. For example, cards given to clients during winter months may feature Christmas or Thanksgiving-related phrases. The sayings add warmth to your messages and make the cards feel more festive.
Add relevant images to the cards
Pictures can elevate the holiday cards sent to consumers by making them visually distinct from the other mail they get from your business. You can work with print companies to include pictures that relate to the current season, such as using images of pumpkins or multicolored leaves during months in autumn.
Use designs that match the holiday
Printing companies can help your organization create holiday cards with designs that emphasize what you’re celebrating with consumers. Halloween cards may use colors associated with the holiday like orange and spookier fonts, while Valentine’s Day cards can utilize shades of red and script fonts.
Holiday cards allow businesses to keep in touch with their target clients throughout the year and give them positive brand experiences. Any organization may use these tips to enhance the designs of their future seasonal cards.