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Three sizes to consider for flyer printing

Flyers have a long history as prolific marketing tools. Their affordable pricing allows for high-volume production, making it easy for organizations to reach more people. An often-overlooked aspect of using flyer printing for marketing is the optimal size of flyers. Knowing which to go with for your intended purpose can result in more effective outreach. Join us to take a closer look at three sizes to consider.

1. Postcard size


The smallest, and arguably most convenient, flyer size is the postcard size. These flyers are ideal if your marketing plan involves handing out materials in high-traffic areas like shopping malls and sporting events. Pair a compelling image with text to capture attention and deliver the intended message.

2. Flyer size


The flyer-sized option, measuring 5-by-7 inches, is another popular choice for organizations leaning on flyer printing to bolster their marketing. The larger size allows for more information while maintaining convenience for use in busy areas.

3. Letter size


The largest option is the letter-sized flyer, which measures 8.5-by-11 inches. These flyers have the benefit of much more space, allowing for additional graphics and more detailed text in the design. Consider letter-sized flyers when placing these marketing tools on bulletin boards or as an outreach tool at conventions and fairs.

An optimized idea of how to use flyer printing can help companies get more value from their marketing investments, leading to increased engagement.