Three catalog design tips for success
Catalogs have an extensive history of helping businesses share their products and services with consumers in a convenient, printed medium. Despite their history of success, catalogs have gone overlooked by many companies in recent years. Yet a compelling design can catch the eye and encourage consumers to flip through the pages. Read on to learn about three catalog printing design tips to get the best results.Create an outline
A catalog outline is an effective way to provide readers with a navigation tool to find the information or products they’re most excited about. The outline enhances the browsing experience and eliminates the frustration that can build into a negative impression. Include each section in the outline to provide a comprehensive overview of the catalog’s contents.
Keep messages concise
Concise messages are essential for excellent catalog designs. Adding too many blocks of text can detract from the images that the print company places on each page. It’s critical to remember that you’re not creating a novel, but rather an immersive marketing tool where the product pictures say one thousand words.
Invest in image quality
With catalog printing, image quality is the top priority. Hazy or pixelated images will turn otherwise excited readers away. The quality of the images can hold attention and increase the likelihood of gaining new customers.
Businesses can add catalogs to their arsenal of marketing tools to gain new customers and build credibility.