How to give recurring brand exposure to your customers
Consumers who are familiar with your organization are more likely to remember and trust your brand over other competitors.A major aspect of building customer recognition of your business is providing them with exposure to key visuals like logo designs and color schemes. There are three ways in particular you can give consumers recurring exposure to your organization.
Utilize branded apparel and accessories
Customized items like tees, sweatshirts, hats, and wristbands are effective sources of exposure when offered to your target audience. People who receive these items during events can bring them home and incorporate them into their wardrobes. You can hire print companies to make apparel that serves as wearable billboards for your store.
Distribute custom writing utensils during events
It’s important to give out marketing materials that consumers will use long after receiving the items. Custom writing utensils like branded pens and pencils are helpful tools that people can keep at their work desks and home offices. Those who write with your branded items will receive interactions with your logos, colors, slogans, and contact details.
Use branded drinkware as customer gifts
Another type of item that provides long-term benefits to recipients is customized drinkware. Cups, mugs, and water bottles can be given out to event-goers who visit your booth during conferences and expos. Branded drinkware may be used throughout the year by customers and can feature photos that best represent your organization’s products.
Businesses that want customers with higher brand familiarity can create and distribute promotional materials that recipients can reuse on multiple occasions. All companies can use this blog to help shape their marketing strategies.