How to create effective infographics for your printed materials
Infographics are images you can use to present information to consumers in a visually appealing and easily digestible format. The graphics don’t rely on blocks of text to convey details to viewers, which can help keep their attention and leave a stronger impression on customers. Here are three tips you should use to create excellent infographics.Make sure your infographic is legible
An infographic that consumers have trouble reading will not effectively convey information to viewers. You can work with print companies to create graphics with appealing color combinations and larger font sizes. The style of text used throughout the image will also impact its legibility, such as using serif fonts instead of cursive scripts.
Keep your infographic simple
People will have limited time to notice, read, and comprehend your infographics, so it’s crucial to make your message easy to understand. Avoid long explanations of points in the graphic, and try using words that are familiar to your target demographic. Complicated chart layouts and infographics with too many sections will be more challenging for consumers to comprehend quickly.
Incorporate your brand imagery into the infographic
All printed materials you order for your organization should play a role in its brand recognition. Companies can use printing services to place their imagery throughout their infographics. For example, logos may be placed on the image, and the colors of the infographic’s shapes, text, and background can match your color scheme.
Infographics are great for sharing information with consumers in a memorable way. Any brand can use these tips to design infographics that help them convey their messages more effectively.