Cyber-bullying is a prevalent problem in local schools and the province of Nova Scotia and the city of Halifax has begun a new public awareness campaign that could soon involve the printing services of local companies. The province recently launched a new awareness campaign to combat cyber-bullying and encourage teens to reflect on the potential damage of text, Twitter, and Facebook insults.
The campaign is designed to combat the worrisome problem of cyber-bullying, to encourage those injured to break the silence about abuse and force those who perpetrate the bullying to reflect on the harm cause, according to Education Minister Ramona Jennex.
So far, the campaign involves videos to be shown during previews at Empire Theatres in Halifax and hockey games throughout the month of January. The campaign will also involve printed materials and lessons in classrooms and will reinforce positive comments to combat negative ones online, while also involving education for both parents and families.
The government initiative also involved the creative efforts of students from a local Community School that encouraged students to view people as more than just mere profiles. The students worked alongside a marketing team to help spark discussion about the campaign and create a toolkit and poster printing. Local printers may be asked to help extend the future campaign, which will hit all provincial classrooms this January.
Printers can play a positive role in helping to produce printed materials to support the campaign and curriculum material for use in schools. The public awareness campaign was formally launched by the Nova Scotia government on December 13 and will extend well into 2013.
