The recent Tim Horton’s Brier curling competition provided a welcome boost to the city’s economy.
The recent downturn in the price of oil has resulted in some difficult economic times for the city, but this curling tournament may have helped to make the situation brighter. It is expected that it brought between $9 million and $20 million into the area.
The competition was held in the Scotiabank Saddledome, and lasted for 10 days. It brought teams in from all across the country, as well as an estimated 11,000 visitors to the city. Since it was broadcast nationally on TSN, it also brought exposure to the city.
Those who own and operate hospitality businesses such as restaurants, hotels, taxi services, and many others welcomed the Brier, as it helped to bring them customers during a time of year that can often be somewhat slow.
It is likely that a local professional printing company provided all of the promotional materials for the competition, to attract the crowds and make the event a success.
The Canadian Curling Association based its estimates on how much revenue this could bring to the area on the numbers for a similar competition that was held in Saskatoon in 2012. It had comparable numbers of people attending, and it resulted in $24 million coming in to the area.
